The Door
Problem: People aren’t meeting up with their online dating matches in person.
Insight: People are concerned for their safety when they date online and are nervous to meet up.
Concept: Create a safe and positive environment for online daters.
Print Campaign
Instagram Ads
App Extension
Reservation
Users can send a reservation to their potential date using the hinge app. The other user can either accept, deny, or request a new time of the date.
Safe Word
Since meeting in person can be scary, through the users settings they can input a safe word that only their server knows. If the customer uses the safe word, the server will end the date early and will help escort the customer to their car or ride.
Rate-the-Date
After the date takes place, the user will be able to rate their date and will help Hinges algorithm of similarities in date preferences.
Restaurant Tablets
Game Center
Tablets will be set up at each table and will offer a series of mini games that will help the conversation flow.
Mini-Games
Games like 21 Questions or a Compatibility Test will be offered on the game center.
Manifesto
Admit it, dating isn't as easy as the movies you’ve seen a thousand times made it out to be. Now finding your one true love seems like a problem to deal with another day. Or maybe it doesn’t seem like a problem for this stage of your life. Maybe because you want to become super successful before meeting your so-called other half. Or you look around and you don’t see anyone that catches your eye. Since meeting someone at the bar never works out, and you would never want to date someone at your office. Then the only other choices you have are people from your hometown but you swore you’d never go back there again.
The thing is you don’t have to dive headfirst to try to find someone because everyone else in your life (aka your grandma) is waiting for you to get married. You want to meet real people with your own interests. You want someone to make you feel like you’re in a movie. Have someone who is perfectly compatible with you. We get it, forever is a long time, so you’re allowed to be a little picky.
We’re here for you when you decide you're ready for that kind of commitment. When you're ready for flowers on Valentine’s day, and maybe even a cute good morning text When you want to feel that spark. Or when you want to have that feeling that everyone talks about where you just “know”. We're here to help connect you with someone who wants exactly what you want.
Restaurant Features
To keep conversation flowing the restaurant will have different questions on each plate that will prompt the costumers to answer and also ask their date.
Case Study Video
